8th of May 2020
Reaching Diversity at scale, with Authenticity.
HERE ARE SOME STATISTICS
LGBTQ+
An estimated £70 BILLION pink pounds are earned and spent by LGBT PEOPLE in the UK every year.
7.5% of the UK population IDENTIFY AS LGBTQ+ according to most researchers, with some even saying it could be AS HIGH AS 10%.
BAME
£300 BILLION Is the estimated value of the buying power of the BAME community.
20.1% of the UK POPULATION is estimated to be BAME by 2026
77% of BRITISH ASIANS feel mainstream advertising has NO RELEVANCE to them.
GENDER
49.6% of the WORLD’S POPULATION are women.
26% of BUSINESS OWNERS arewomen, and they tend to be YOUNGER THAN MALE business owners.
WOMEN accounted for $55 billion of the $96 billion spent on ELECTRONICS GEAR.
GENZ
2.56 BILLION Gen Z population globally by 2020.
This year, GENZ will make up to 40% of the GLOBAL POPULATION
$200 BILLION in direct global spending.
DISABILITY
In the UK alone, the Purple Pound – the SPENDING POWER of disabled people and their families – is worth a staggering £249 billion and is ESTIMATED TO BE RISING by 14% per year.
Just 0.06% of PEOPLE FEATURED IN ADS HAVE A DISABILITY. In comparison, in the U.K., about 20% of the population has a disability.
AGE50+
17% of the EU POPULATION is 65 years old +
INCREASING NUMBERS of over 60’s are using SMARTPHONE DEVICES, with many also using social media.
Office for National Statistics (ONS) says around 1.4 million people now CONTINUE TO WORK BEYOND 65.
The Stages
A wide range of topics discussed thoroughly by experienced speakers. Select your group of interests and tune into the show.
CHARITY
We have partnered up with the “Ditch The Label” charity! Ditch The Label is an amazing organization working endlessly to end bullying and to support young people aged 12-25.
Text DTL 3 TO 70085 TO DONATE £3
Texts cost £3 plus one standard rate message and you'll be opting in to hear more about our work and fundraising via telephone and SMS.
Texts cost £3 plus one standard rate message.
Text DTLNOINFO 3 TO 70085 TO DONATE £3
If you'd like to give £3 but DO NOT WISH TO RECIEVE MARKETING COMMUNICATION, Text DTLNOINFO 3 to 70085. Texts cost £3 plus one standard rate message
Texts cost £3 plus one standard rate message.
SPEAKERS
Rare Team Panel Featured Speakers Across All Stages
CEO & Co-Founder Brand Advance
Christopher Kenna
15:30
Creative Chairman-CEO
Luis Miguel Messianu
15:30
Artist and Activist
Shannon Finnegan
15:30
Creative Director
Nicole Chen
15:30
Creative Director, Google
Tea Uglow
15:30
Stage One - LGBTQ+ & GENZ
Partnered with
Drag Queen
Cheddar Gorgeous
11:45
Senior Media Director GSK
Jerry Daykin
12:10
Director (Sports Marketing, Advertising & Sponsorships) Brightspot International
Piero Zizzi
12:35
CEO & CO-FOUNDER The Diversity Standards Collective
Richard Miles
13:00
Founder of Imagen Insights
Jay Richards
13:25
Head of Brand Marketing, Clear Channel
Lucy McKillop
13:50
Partnerships Director, Creative Equals.
Stephanie Matthews
14:15
Fashion Enterpeneur, Creative and Performer
Darkwah
15:05
CEO & Co-Founder Brand Advance
Christopher Kenna
15:50
CEO of Monumental Marketing
Jamie Love
16:00
Stage Two - BAME & DISABILITY
Partnered with
Founder of the Womb Network
Shenuma Kashta
11:45
Body Postivity Campaigner and Founder of Love Disfigure
Sylvia Mac
12:10
Managing Partner Omnicon Media Group
Serhat Ekinci
12:35
Media Planner, Omnicon Media Group
Saffana Monajed
12:35
Founder - The Unmistakables
Asad Dhunna
12:35
Publishing Executive, Brand Advance (moderator)
Aisha Al Abdallah
12:35
Coco Elusive
13:25
Cosmetic Surgeon, Vindoc Aesthetics
Dr. Vincent Wong
13:25
Clinician and Business Director, Dish Dash Deets
Dr Sunni Patel
13:25
Head of Influencer Relations
Omar Sahid
13:50
OBE, Banker and financial advisor
DR Kamel Hothi
14:40
Strategy Partner & Co-Chair, Represent, Dentsu Aegis Network
Venya Wijegoonewardene
15:05
Account Director & Co-Chair, Represent, Dentsu Aegis Network
Elekia Akhuetie
15:05
Planning Manager & Co-Chair, Represent, Dentsu Aegis Network
Anisha Doshi
15:05
Data Director & Co-Chair, Represent, Dentsu Aegis Network
El Kanagavel
15:05
Managing Partner, Amplifi
Tim Pearce
15:05
CEO & Co-Founder Brand Advance
Christopher Kenna
15:50
EMEA Client Lead, Unilever at Mindshare WW / Co-chair of Roots Steering co.
Deborah Harper
16:00
Business Director Client Leadership at Mindshare WW / Chair of PrideM Steering co.
Emiro Mendoza
16:00
Project Manager, New Business & Marketing at Mindshare UK / Co-Chair of Roots Steering Co
Davina Rajoopillai
16:00
Stage Three - GENDER & AGE50+
Partnered with
Head of Inclusion and Diversity
Katie De Poali
11:45
Business Director, Brand Advance
Kimberlee Hanson
11:45
Head of Marketing and Partnerships Out Savvy
Stuart Honey
11:45
Code Your Future, Volunteer
Candy De Roy
12:10
CEO of Takumi
Mary Keane-Dawson
12:35
Presenter at Capital FM
Niall Gray
12:35
Former Global Creative Excellence Director, The Coca-Cola Company
Guy Duncan
13:25
Transgender educator and student
Ben Greene
13:50
Drag King
Adam All
14:15
Bisexual Muslim Activist
Blair Imani
14:40
Commercial Executive at the Advertising Association
Nwora Emineke
15:05
CEO & Co-Founder Brand Advance
Christopher Kenna
15:50
Head of Brand Studio, Google
Claudia Cristovao
16:00
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