HERE ARE SOME STATISTICS
An estimated £70 BILLION pink pounds are earned and spent by LGBT PEOPLE in the UK every year.
7.5% of the UK population IDENTIFY AS LGBTQ+ according to most researchers, with some even saying it could be AS HIGH AS 10%.
£300 BILLION Is the estimated value of the buying power of the BAME community.
20.1% of the UK POPULATION is estimated to be BAME by 2026
77% of BRITISH ASIANS feel mainstream advertising has NO RELEVANCE to them.
49.6% of the WORLD’S POPULATION are women.
26% of BUSINESS OWNERS arewomen, and they tend to be YOUNGER THAN MALE business owners.
WOMEN accounted for $55 billion of the $96 billion spent on ELECTRONICS GEAR.
2.56 BILLION Gen Z population globally by 2020.
This year, GENZ will make up to 40% of the GLOBAL POPULATION
$200 BILLION in direct global spending.
In the UK alone, the Purple Pound – the SPENDING POWER of disabled people and their families – is worth a staggering £249 billion and is ESTIMATED TO BE RISING by 14% per year.
Just 0.06% of PEOPLE FEATURED IN ADS HAVE A DISABILITY. In comparison, in the U.K., about 20% of the population has a disability.
17% of the EU POPULATION is 65 years old +
INCREASING NUMBERS of over 60’s are using SMARTPHONE DEVICES, with many also using social media.
Office for National Statistics (ONS) says around 1.4 million people now CONTINUE TO WORK BEYOND 65.